Services
not just content. strategy grounded in local research.
We don't generate generic posts and call it marketing. Every piece of content starts with local search data, seasonal intelligence, community trends, and competitive analysis specific to your market. Then we write. Then we measure. Then we do it better next week.
What every package includes
content is the output. research is the foundation.
local search research
We analyze what people in your zip code actually search for — not national trends, your neighborhood's trends.
seasonal strategy
Every market has its rhythm. Snowbird season, summer tourism, back-to-school, holiday shopping. Your content rides that wave.
competitive intelligence
We track what your competitors are doing online so your content differentiates, not duplicates.
performance tracking
What's ranking, what's driving traffic, what's converting. Data drives the next week's content decisions.
What you get every week
a full content pipeline, not a one-off post
social media — full creative
5 posts + 1 carousel per week with captions, branded graphics, and image direction. Full creative toolkit for every platform — not just captions.
video reels — on demand
AI-assisted reel production using your brand assets. $150 per video, produced on request. Custom video productions available — contact us for a quote.
email newsletter
A weekly newsletter that keeps your customers coming back. Seasonal hooks, local events, promotions — written and ready to send.
local keyword strategy
Monthly keyword research update. We track what's trending in your area and adjust the content plan accordingly.
Pricing
research-backed local marketing, starting at $250/mo
Every package includes 2 markets. No contracts. Cancel anytime. Your first draft is on us.
Bootstrap
Research-driven content, delivered weekly. You review it, you post it.
- —5 social media posts + 1 carousel per week
- —Video reels on demand ($150/video)
- —SEO blog post
- —Local keyword strategy
- —Content calendar with seasonal hooks
- —You review, approve, and post to your own channels
Managed
Everything in Bootstrap — but we handle posting, scheduling, and optimization.
- —Everything in Bootstrap
- —We post to your social media accounts on your behalf
- —Optimal scheduling
- —Monthly performance snapshot
Managed + Newsletter
The full pipeline. Content, posting, and a weekly customer newsletter.
- —Everything in Managed
- —Weekly customer email newsletter — written, designed, and sent
- —Subscriber list management and growth strategy
- —Google Business Profile posts
- —Quarterly strategy review with your dedicated strategist
Need 3+ markets? Additional markets: +$50/mo (Bootstrap), +$85/mo (Managed), +$110/mo (Managed + Newsletter). Compare all packages →
One-time digital audit: $215. Book your audit →
One-time service
digital discoverability audit
Before you invest in ongoing marketing, know exactly where you stand. We audit your entire digital presence — search rankings, business listings, social media health, competitor positioning, and local SEO gaps — and deliver a prioritized action plan.
What's included
- —Full local SEO audit (Google Business Profile, map listings, citations)
- —Social media presence analysis across all platforms
- —Competitor visibility benchmarking in your market
- —Website discoverability review (if applicable)
- —Search ranking snapshot for your target keywords
- —Prioritized action plan — what to fix first, what can wait
Let's go further, together
when you're ready to grow beyond content, we're ready too.
Content is the foot in the door. Once we know your business and your market, we can do a lot more together.
custom websites
A website built to convert local search traffic into foot traffic. SEO-first, mobile-first, fast.
bespoke marketing campaigns
Grand opening, seasonal push, event launch — custom campaigns built around a specific moment for your business.
audience development
Grow your following and your email list with targeted strategies specific to your market and customer base.
custom media plans
Paid media strategy across Google, Meta, and local channels — built on the same hyperlocal intelligence that drives your content.
direct mail
Physical mail that targets your actual neighborhood. Postcards, menus, event announcements — designed and delivered.
local earned media
PR and media outreach to local publications, bloggers, and community platforms. Get featured where your customers are already reading.
Newsletter
local marketing insights, delivered monday.
National marketing advice is written for everyone and works for no one. Pick the markets you care about and get hyperlocal insights — seasonal content ideas, search trends, and strategies written for your specific streets. The same local-first thinking that makes our clients trusted names in their neighborhoods.